What Is SEO Copy Writing?

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What Is SEO Copywriting Exactly?

Congratulations! You’ve built a website that you are proud of and want the rest of the world to see. In order for that to happen, you will need to optimize your website for search engines like Google. For that reason, knowing about SEO copywriting is essential. The simplest way to answer that question is to say that it is content that includes keywords and phrases that one might search for when performing a Google search. Previously copywriters would engage in a technique called “keyword stuffing” where they would repeat the same word over and over in an attempt for their webpage to rank high in search engine results. This led to poorly written content and a lot of content that didn’t really answer the questions the person who conducted the search was trying to answer. Search engines eventually caught on to this technique and changed the search engine algorithms to rank more for quality keyword content rather than quantity. For that reason, knowing how to write quality content is going to go along way to get your website ranked in the search engine results.

Art Form

SEO copywriting is an art form that involves expertly crafting quality, short, concise, and persuasive copy that is designed to convince your audience to take action or buy what you are offering. It can be easy to lose your audience when you start throwing around superlatives about yourself and how much you are worth. That said, it can be used to build your online reputation and get clients to follow you. However, be sure to put your best foot forward when making any marketing copy.

Female SEO copywriter with laptop and heap of crumpled paper
Three categories of writing could potentially classify classified as SEO copywriting. The first is how you write your headlines. Headlines are your first point of contact with the reader. Do you have a list of questions you would like to answer or ask? If so, write up a list of your top questions and use your headline to encourage people to read the rest of your content.
Another one is how you provide your leads with links to the internet. When you write a blog post, your goal is to get people to visit your website and to take action to purchase whatever product or service you are offering. Don’t forget to use your keyword in your product box. This is one area where it can get a little tricky, as many people can confuse the terms. In essence, you are offering your readers some information to help them make a purchase decision. All they need to do is click through to the product box to find out more.

Now that we have discussed what SEO copywriting is, let’s discuss some best practices to writing quality content that is sure to rank high in search engine results. The first step to quality SEO copywriting is keyword research. During this research, you want to determine what exact keywords your page would like to be found for. Keyword research is a complete topic of its own.

While keywords and phrases are important to, they aren’t’ the be-all and end-all. You must also be able to write well. For example, your page needs to be structured in a way that makes sense and you should write in a way that is clear. Pages that are structured well tend to rank higher and if a reader can clearly understand the message your page is trying to convey, the chances of him or her buying from your website or continuing to visit are greatly increased.

It is also important to mention that your content must be authoritative. Authoritative content fully answers the readers’ questions in a way that stands out from other pages. The more authoritative the better. Backlinks (links created when a website links to another website) are an important component of whether a site ranks in a search engine or not, and quality, authoritative content is going to make it easier to get those all too important backlinks.

It is impossible to understate how important it is to be able to write content that ranks well in search engine results to your website’s success. Therefore it is important to understand the basics of SEO copywriting. Hopefully, this article will guide you in the direction of learning this all too important skill.

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